A rental / operating lease is where you pay to use equipment over a fixed period and do not necessarily wish to own the equipment at the end of the term.⌄
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By quoting a lease option with every sale, you enable your customer to focus on a manageable monthly payment instead of one large total payment.⌄
By quoting a lease option with every sale, you enable your customer to focus on a manageable monthly payment instead of one large total payment. Most businesses operate within tight budget constraints and, by quoting low monthly payments early in the sale, the cost of the equipment is provided in the least expensive terms which will help ease your customers' cost concerns.
By offering leasing, you can increase the customer's purchasing power. Since the incremental monthly cost of a larger unit or additional features is so small customers are more inclined to increase the size of their purchase.
You undoubtedly sell the features and price performance benefits of your equipment to give you a competitive edge with your customers. You can sharpen this edge by offering the option of a low monthly lease payment with each sales presentation.
Cash purchase customers are generally customers who expect to squeeze every ounce of life out of their equipment before they buy again. Leasing customers are used to making monthly payments and will appreciate the ease with which new equipment add-ons or upgrades can be accommodated.
Offering a choice is a proven technique for helping a customer make a buy decision. Identifying and discussing alternatives helps the customer make a decision and helps uncover hidden questions or concerns. Leasing's flexibility gives you more opportunities to close the sale with plans designed to fit the customer's needs.
Margins can be preserved and competitive pricing minimized when the cost of your equipment is expressed in terms of a monthly lease payment while allowing the customer to focus on the superior capabilities, performance and cost benefits of equipment.
Leasing makes it easier and more convenient for customers to acquire equipment. Sales are not delayed while a customer is seeking financing. A customer is provided and expects a single source to solve their total equipment financing needs.
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